Exploring Language Learning and Cultural Exchange through TikTok and Instagram Content: An In-depth Study

Abstract

Platforms like TikTok have become a dynamic point for cultural interaction and informal language learning. They enable people to engage with content, including languages and norms, packaged in short-form videos and capable of spreading simplified narratives about different cultures. With Uses and Gratification and Social Presence theories serving as framework, the study addressed the following: to determine the main focus of the language teachers on social media platforms like TikTok, ascertain how social media language learners respond to the content posted by these language teachers and assess if the content from these language teachers, contain cultural representations of the languages they speak. Quantitative analysis was used to assess the themes in the content of two English language speakers and the responses of the learners. The language trainers leveraged the features of the platform to cover varied aspects of the English language ranging from vocabulary to phrases, collocations, and grammar. A few of the language learners commented, possibly because they are not fluent in the language and are still learning; there were grammatical mistakes in some of the comments. There were also discussions around differences in culture in response to the content in the comment sections of both language trainers, with a few learners surprised by the differences in culture with regards to eating and security especially.  While social media language training platforms are focused on helping language learners, they provide a useful opportunity for cultural exchange.