A Study on the Public Perception of Female Celebrity Displayed in Media, A Case Study of Photograph of Mathira

Authors

  • Tahira Parveen, Dr. Huma Nisar, Muhammad Tariq Siddiqui,

DOI:

https://doi.org/10.46568/jmcd.v26i1.218

Abstract

The present study attempts to analyze the public perception of selected female media celebrity through its image created by media. A photo shoot of Mathira was selected as a subject for the study. The study utilizes descriptive mixed research approach by using close ended questionnaire as a tool for data collection. Respondents in the population were sampled by Non-probability Convenience Sampling method. A total of 100 respondents equally divided between both genders from target population of age group 18 to 24 years participated in the study. A focus group discussion of five male and five female participants was also arranged to get the qualitative analysis of the study. The study revealed that women are employed subjective and biased in media to increase the media appeal or for promotion of a certain product irrespective of the women’s interests or women herself in general. Through this process media presents women as sexual objects and sets women beauty standards. Women are expected to follow these standards.

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Published

2022-06-30

How to Cite

Tahira Parveen, Dr. Huma Nisar, Muhammad Tariq Siddiqui,. (2022). A Study on the Public Perception of Female Celebrity Displayed in Media, A Case Study of Photograph of Mathira. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 26(1). https://doi.org/10.46568/jmcd.v26i1.218