Use of socialmedia by NDMA in Crisis Management: A Case of Covid 19 in Pakistan

Authors

  • Hina Fatima, FahadAnis

Abstract

The present study examines the use of social media handles of NDMA in the crisis management of the Covid19 crisis in Pakistan. The study amid to examine the Facebook and Twitter content of NDMA on Covid19 and also examine how NDMA give awareness before Covid19 outbreak and manage the crisis during covid19 in Pakistan furthermore study determine which social media platform is more engaging for social media users. The present study uses content analysis as the method for data collection of the study whereas the Social-Mediated Crisis Communication model provides the theoretical guideline for the study. The results of the study show that NDMA did not use its social media handles to give awareness and manage the Covid19 crisis before its outbreak in Pakistan, but NDMA uses its social media handles to give awareness and managing the Covid19 crisis during its outbreak in Pakistan and mostly used its Facebook handle for giving awareness during the outbreak of Covid19. The Twitter handle of NDMA is more engaging but this handle is mostly used for management of this crisis by giving information regarding the standard operating procedure for prevention and safety the Facebook handle is less engaging as compared to Twitter

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Published

2021-11-30

How to Cite

Hina Fatima, FahadAnis. (2021). Use of socialmedia by NDMA in Crisis Management: A Case of Covid 19 in Pakistan. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 25(25). Retrieved from https://jmcd-uok.com/index.php/jmcd/article/view/178