Impact of television content on language usage in the children of Pakistan.

Authors

  • Sadia Mahmood
  • Uzma Perveen

DOI:

https://doi.org/10.46568/jmcd.v13i0.45

Abstract

Media and language have an undeniable connection to the lives of children. Their upbringing is shaped by what they watch and despite entering the digital age, TV is still the primary source for children today to consume media. The lack of localized content does not only result in cultural irrelevancy but also hinders language acquisition for these children, even when they watch educational programs. Whilst language development from TV is important, it is dwarfed in significance when compared to real life interaction especially from their sources of primary socialization i.e. parents. It can be concluded that cultivation theory is proven true along with the idea of the hypodermic syringe model to some extent. The hypodermic syringe model states that we consume media without any resistance to it. Children who cannot full interpret these media messages are the most viable contenders for the success of the hypodermic model. That is a live demonstration of TV impacting a child. This language usage may seem childish and temporary but actually manifests into the child forming their characteristics as adults.

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Published

2019-06-19

How to Cite

Mahmood, S., & Perveen, U. (2019). Impact of television content on language usage in the children of Pakistan. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 13. https://doi.org/10.46568/jmcd.v13i0.45