Social Media: a Tool of Social and Political Change in Pakistan. (An Analytical Study 2007- 2013)

Authors

  • Muhammad Osama Shafiq
  • Sadia Mahmood

DOI:

https://doi.org/10.46568/jmcd.v13i0.28

Abstract

Social networking has become part of daily life all around the globe. Among its many uses, it is also being used for the political and social awareness around the world. Socializing networks have become a tool for political and social change. In this study we evaluated the role of social media in the political and social change in Pakistan. The objective of the study was to find out the impact of social media and, and its usage to reach out the masses. This study was quantitative in nature and used survey technique to collect data. The sample size of study was one thousand one hundred and thirty six 1136. The data was collected from all four provincial headquarters and the federal capital of Pakistan. We calculated the impact of social media on the lives of users, and how it changes the dynamics of politics and brings the social change. We used the SPSS software as analyzing tool. The key finding of the study is that although social media is new form of media but it has great impact on common man’s life. The information dispatched through social media has played vital role in political and societal awareness in the recent past. Social media has become more powerful than conventional media as it has easy access and wide audience. It was also found that social media has changed the political paradigm of many countries around the world.

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Published

2019-05-23

How to Cite

Shafiq, M. O., & Mahmood, S. (2019). Social Media: a Tool of Social and Political Change in Pakistan. (An Analytical Study 2007- 2013). Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 13. https://doi.org/10.46568/jmcd.v13i0.28

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