Sumera Memon, Mohammad Ali Shaikh (2020) “Investigating the Quality of Data Using Situated Learning Theory and Communication Mediation Model: PLS-SEM Approach to Estimate the Reliability and Validity of the Constructs”., Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 23(1). doi: 10.46568/jmcd.v23i1.114.