IRAQI, Khalid Mehmood; ZOHAIB , Shahrukh; JAN MOHAMMAD, Atiya. Engaging Consumers in Social Media: From the Perspective of S-O-R. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, [S. l.], v. 17, n. 2, 2019. DOI: 10.46568/jmcd.v17i2.78. Disponível em: https://jmcd-uok.com/index.php/jmcd/article/view/78. Acesso em: 19 nov. 2025.