SULTANA, Yasmeen; SIDDIQUI, Shafaq. Decisive Role of Fairness Products in Advertising: A focus groups study covering negative psychological effects on women due to marketing of fairness products. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, [S. l.], v. 12, 2019. DOI: 10.46568/jmcd.v12i0.21. Disponível em: https://jmcd-uok.com/index.php/jmcd/article/view/21. Acesso em: 2 aug. 2026.