Neeraj and Dr. Mohammed Fazil 2024. The Psychological and Behavioral Impacts of Social Media on Postgraduate Students: A Focus on Gender, Academic Performance, And Mental Well-Being. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi. 31, 2 (Dec. 2024). DOI:https://doi.org/10.46568/jmcd.v31i2.368.