MONEEBA IFTIKHAR, SYED HASSAN RAZA. Mediating role of Consumer Engagement in Relationship between Exposure of Web-Based Korean Content and Purchase Decision towards Brand Selection. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, [S. l.], v. 23, n. 1, 2020. Disponível em: http://jmcd-uok.com/index.php/jmcd/article/view/112. Acesso em: 28 apr. 2024.