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Dr. Raana Afzal, Umema Syed, Sajjad Ahmed 2023. Analysis of Digital Communication as a Tool for Customer Relationship Management (CRM) in Pakistan during Covid-19. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi. 28, 1 (Jun. 2023). DOI:https://doi.org/10.46568/jmcd.v28i1.302.