Impact of Media on the Modern Lifestyle of Women in Karachi

  • Munazza Madni
  • Nazish Qureshi


Before the expansion of media, life was very simple and monotonous. Pakistani women`s exposure towards modern lifestyles was low, as they were unaware of the industry and innovation brought in through media in every aspect of their life. With the passage of time, slowly and gradually, the impacts of media were visible in the lifestyles of women specially. Women get attracted by the charms the media presents. They feel as been modern and wore up to date if they follow what is been depicted by media. Women began to change their lifestyles, their family’s life patterns, processes and patterns by visualizing the media’s projection. Lifestyle is the sum of subject’s important activities, relationships and normal practice, indeed it charged. Media is believed to be a persistent force in shaping lifestyles, the rapid spread and acceptance of media across Pakistan. This paper will examine about how lifestyles, fashion industry, personalities, culture, social life, awareness travels are directly and indirectly influenced by media with special reference to women. I.e. women are being influenced by the charms and glittering generalities trusted upon them by the media.