An Analysis of Subliminal Messages in Commercials

Abstract

Advertisements are not only significant for advertisers but for the companies as well. The major purpose of the ads is to create motivation and appeal in people to buy the products. The advertisers display the ads as per the specification of the company against consideration. To get the desirable result advertisers are free to use the customer's conscious minds. However, the unconscious mind is far more powerful as compared to the conscious mind. To make a long-lasting impact, advertisers try to make motivation and appeal in the unconscious minds of people as well. In this research article, 17 Pakistani ads will be considered, which has created an impact on the conscious and unconscious mind. This research used a deductive approach, while secondary research in the scenario of subliminal messages will be explained, and last but not least, the thematic analysis will be done in this respect.