Insights about Sindh festival and Punjab youth festival using Twitter postdictive analysis

Abstract

Big Data analysis, the analysis of all the data that is stored in servers around the world and said to be in petabytes, is the buzzword these days. All new researches are based on the pattern of predictive analysis because of the vast insights it holds and the leverage it can provide. However, mass media is still way behind in tapping the possibilities that could be availed through its use.

In the following research, we have used the data from twitter to evaluate the public opinion about Sindh Festival and Punjab Youth Festival organized in February 2014 in Pakistan to know the stance of public regarding both the events.

Regarding the analysis, three hashtags #Sindhfestival, #PYF14 and #Punjabyouthfestival were examined. The hashtags analysis was based on systematic sampling method in which pre event, during and post event data were gathered and analyzed.