Challenges to dairy sector and role of media: a case study of Pakistan (1975-2015)

Abstract

For the aimed objective on one end country inaugurate assistance to raise gross domestic production while on the other end introduces many trade reforms to get benefit of globalization via export earnings. Among the potential sector, dairy sector of Pakistan is among the ranking of top 4 countries of world for its milk production. But still the sector is not seemed to contribute its true potential in export earnings and gross domestic product of country. There are many challenges that hinder the farm holders' yield in the sector. These challenges could be addressed while giving awareness to small farm holders and for the purpose media can be the best source. Thus this paper is aimed to discuss the opportunities and challenges faced by dairy sector in current era of globalization along the role of media in resolving the issues faced and opportunities that could be exploited by sector. Further to check the influencing factors to competitiveness of dairy sector in Pakistan data has been taken for the period of 1975-2015. Here variables are taken milk output, agricultural value added services, import and export are discussed under descriptive analysis, unit root testing and Toda Yamamoto Granger Causality analysis respectively.