The Role of Pakistani Animated TV Series to Build Perception of Good Governance through Responsible Citizenship

Abstract

Animation is a powerful pedagogical tool combining audio messages with visual cues and other graphical representations. By serving the dual function of explaining complex phenomenon and helping communicators to fulfil the audience's engaging interests, animation enhances the public's learning abilities (Liu & Elms, 2019). As animations are very motivating and it is believed that animations have some computational properties which enhance some of our cognitive demands of learning, therefore 2D and 3D animated TV series or videos are used globally to spread awareness among people about responsible citizenship which helps the state in establishing good governance. This research aims to understand how Pakistani animated TV series are promoting awareness among people about responsible citizenship to help the state establish good governance. A qualitative research design is adopted and through the critical discourse analysis of the animated TV series, it is analyzed that their content contains the elements of responsibility, participation and responsiveness and hence contributes towards promoting good governance. Hence, three animated TV series “Quaid se Baatein”, “Burka Avenger”, and “Team Muhafiz” have been selected for the study and one episode of each animated TV show has been chosen through purposive sampling.