Empowering Student Activism: The Impact of Social Media on Political Engagement among Students of SBA District of Sindh

Authors

  • Dr. Muhammad Yaseen Moroojo, Dr. Taha Shabbir, and Syed Arif Hussain Sh:Benazir Bhutto University,SBA

Abstract

This study aimed to shed light on social media's impact in mobilizing students politically, particularly in the context of Shaheed Benazirabad (SBA) District in Sindh and its implications for youth activism. A cross-sectional survey method was used to analyze political engagement on social media platforms, namely Facebook, Instagram and X (formerly Twitter). It evaluated how these platforms foster political awareness, generate dialogue, and promote social and political action. Data was collected from 200 undergraduate students selected through convenience sampling. The results indicated that social media significantly contributes to students' levels of political participation by enabling access to information, promoting discussion, and motivating collective action. However, concerns such as political polarization and the spread of false information continue significant dangers. Following the conclusion of this research, a proposal is made for the incorporation of social media into educational practices. The purpose of this advice is to advance civic education and to encourage political literacy. By utilizing these platforms educational institutions have the ability to cultivate a more aware and engaged student population, thereby equipping them to participate in democratic processes and drive societal change.

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Published

2024-12-30

How to Cite

Dr. Muhammad Yaseen Moroojo, Dr. Taha Shabbir, and Syed Arif Hussain. (2024). Empowering Student Activism: The Impact of Social Media on Political Engagement among Students of SBA District of Sindh. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 31(2). Retrieved from http://jmcd-uok.com/index.php/jmcd/article/view/365