پاکستان میں بلاگنگ کی اہمیت:”ڈان“ اور ”ایکسپریس“کا تقابلی جائزہ

Abstract

Net centric content is the most valuable and interesting area of research for mass communicators. In this context, several social communication tools are taken to observe and to study where blogging þhas importance too. In online media, journalists cover events, news stories, and the extent of information, knowledge, analysis, debates, and ideologies through blogging.In news blogging platform,people express their analysis, criticism, appreciation,andsuggestionsas well openly. The objective of this research to study the style of writing, selection of topics and to check the relation between digital tools and bloggerþs understanding.According to the essence of the results, on English news blogs, there arebetterdiversity, research, social interactions, and techniquesare found while Urdu News blogs are found unusual in this regard. However, It is observed that on the Urdu Newsblogs, people express their feelings and emotions in a better way that is why social issues are found here more vibrant and subjective.