Effect Of Netflix Media Content on Popular Culture in American & Pakistani Society: An Analysis of The Queen’s Gambit & Dirilis Ertugrul

Abstract

This research study indicates that social discourses are impacted immensely by popular media. Through exploratory and explanatory research study, taking two Netflix shows; The Queen’s Gambit and Dirilis Ertugrul as cases, through purposive sampling interviews of six females were conducted, revealing that the participants have their individual experiences regarding impact of selected cases’ content on their lives and the culture or people surrounding them. Through a simple computer algorithm, Netflix as a media platform traces our tastes, preferences, likes and dislikes to recommend more personality-suited content, thus creating a popular culture community bubble where we all live today. The popular culture associated with the game of chess was highly influenced by The Queen’s Gambit and eradicated gender stereotypes in the game culture. Dirilis Ertugrul influenced Pakistani culture through social discourses such as advertisements, cemrity-culture, food, social circles, marketing and clothes.