Examining the Psychological Consequences of TikTok Usage on Young Females in Pakistan

Abstract

In the present age, online media is very influential among youngsters, especially social media. Considering the significant phenomenon of concern, the current research study aimed to examine the psychological consequences of TikTok usage on young females in Pakistan. The researchers employed quantitative survey design to gather data from the target public i.e., females residing in Rawalpindi, Pakistan. The target population comprised females aged 16 to 35 years residing in Rawalpindi. Using non-probability sampling technique, specifically the convenience sampling method was used for data collection. A sample of (N=200) individuals from the target population was selected by managing time, cost and accessibility constraints. Data was collected using a self-designed questionnaire, which included 13 questions covering demographics, TikTok usage, and psychological concerns. The questionnaire primarily used a Likert scale format, with one open-ended question. The collected data was analyzed using SPSS version 21, and results were presented in tabular format. Findings revealed that TikTok is a popular social media application among youth, particularly females. The study concluded that the more use of TikTok, caused psychological issue i.e., social anxiety, physical health and sleeping disorder among the females.