Role of Media in Fostering the Relationship Between India and Pakistan

Authors

  • Erum Hafeez

DOI:

https://doi.org/10.46568/jmcd.v13i0.32

Abstract

We are living in the Information age in which media shapes reality and builds public opinion. The current study aims to investigate the role of Pakistani media in influencing the relations between India and Pakistan. Following the qualitative approach and literature review method, online news, video clips and social media campaigns are arbitrarily selected and analyzed for coverage of major issues and incidents, in the context of Indo-Pak ties. It includes Prime ministers’ recent speeches, coverage of Kashmir and Baluchistan disputes and cultural exchange and cricket teams’ visits. It is assumed that social media can play a unique and positive role in developing a conductive environment for a better relationship between India and Pakistan if represented true public and political will. However, mainstream news media, including both newspapers and TV channels are likely to sensationalize issues for commercial gains and political scoring. Social media can provide an alternative platform to promote citizen journalism and public diplomacy. It can lead to mainstream media and influence policymakers to play a balanced role in improving bilateral ties between Pakistan and India. However, currently, social media mostly mirror public reactions; often extend animosity following negative propaganda on mainstream media and at diplomatic fronts. 

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Published

2019-05-23

How to Cite

Hafeez, E. (2019). Role of Media in Fostering the Relationship Between India and Pakistan. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 13. https://doi.org/10.46568/jmcd.v13i0.32