Examining the Effects of Employee Empowerment through Media Technologies on Job Satisfaction and Employee Engagement in the Digital Era

Authors

  • Dr Ammad Zafar Assistant Professor, Department of Management Science, Usman Institute Technology University, Karachi

Keywords:

Media Technology, Employee Empowerment, Job Satisfaction, Employee Engagement, Pakistan Media Industry

Abstract

Due to technological enhancements, the media sector in Karachi, Pakistan, has seen enormous changes in how employees engage and perform. Employee engagement and job satisfaction are impacted via worker empowerment through media technology, which has grown to be essential. This research sought to investigate the impact of worker empowerment via media technology on job satisfaction and engagement. Three hundred contributors from Karachi's media sector were chosen randomly for a cross-sectional examination, and they were selected by convenience sampling. A 5-Points Likert scale-based closed-ended questionnaire was used to acquire quantitative data, and previous relevant studies were reviewed to accumulate qualitative information. Binary logistic regression analysis was used to study the received data. According to the investigation, worker empowerment through media technologies extensively improves worker engagement and work satisfaction in Karachi's media sector. The analysis of the binary logistic regression evaluation confirmed that the use of media technologies enabled employee empowerment and had a statistically huge beneficial impact on each worker's engagement and satisfaction with the Job (P-value is less than 0.05,14.444 and 10.417 instances, respectively). The study reached conclusions about worker empowerment via media technologies as a technique for growing Job satisfaction and Employee Engagement inside the media zone in Karachi. This can be done by giving workers greater freedom and flexibility in their jobs and additional chances for interaction and education.

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Published

2023-12-30

How to Cite

Zafar, A. (2023). Examining the Effects of Employee Empowerment through Media Technologies on Job Satisfaction and Employee Engagement in the Digital Era. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 29(2). Retrieved from http://jmcd-uok.com/index.php/jmcd/article/view/286