Gender Stereotyping in the field of Electronic Media; Causes and Consequences (A study with special reference to Pakistan)

Authors

  • Qursam Fatima & Dr. Nabeela Farah

Abstract

The world is like a global village. We, as a generation, preparing ourselves for fifth generation warfare (5GW). In this changing ere, media is the most powerful tool for creating buzz in every field of life. Be it digital media or electronic media, it is in the use of everyone. In Pakistan, both men and women are joining the field of media i.e., as a journalist, anchor person, actor, director and the list is goes on. But the notable aspect is that there is still gender stereotyping in the field of electronic media. Men have the audacity to do whatever they want while women still face many problems. The purpose of this paper is to highlight those itinerant rights to women that are given by religion and society. It is an analytical study about the gender stereotyping in the field of Electronic Media with all its reasons, causes, impacts and consequences with the help of case study. Following are the topics which can be discussed: 

  • Media and its development in post-truth era.
  • Electronic Media and its dimensions.
  • Gender Stereotyping in the field of electronic media.
  • Contemporary problems faced by women of Pakistan i.e., harassment, bullying, roasting, less opportunities etc.
  • Case Study
  • Consequences and Conclusion.

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Published

2022-12-31

How to Cite

Qursam Fatima & Dr. Nabeela Farah. (2022). Gender Stereotyping in the field of Electronic Media; Causes and Consequences (A study with special reference to Pakistan). Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 27(2). Retrieved from http://jmcd-uok.com/index.php/jmcd/article/view/245