Impact of Social Media and Political Participation on Political Efficacy of Youth in Pakistan
The aim of current study was to know the role of social networking sites on political participation and political efficacy of youth in Pakistan. This study reveals social media usage among the youth in Pakistan. The data of 300 respondents were gathered from the students of Federal Capital Territory Islamabad who were studying in different universities. The respondents were selected through convenience sampling technique. These university students were selected because they belong to various parts of country. A survey questionnaire was administered by the students for the collection of required data. The respondents were questioned about the usage of social networking sites, political participation, and political efficacy. The regression analysis revealed that online communication has influence on the political participation and political efficacy of youth. This study also investigated that the online political outreach of political parties has power to affect the political behavior of youth. Through literature review it was hypothesized that digital media has positive impact on youth regarding political efficacy and political participation. This study showed that there were statistically significant positive associations between social media usage and political participation, and social media usage and political efficacy among youth.