Trend of online shopping: a situation analysis in Karachi

Authors

  • Syeda Maliha Begum
  • Noureen Aleem

DOI:

https://doi.org/10.46568/jmcd.v12i0.19

Abstract

Sometimes the general things become the part and parcel of everyday life. Similarly, internet surfing has become an everyday job for almost everyone in the world. In Pakistan a majority has access to the internet; meanwhile, the aspect of online shopping grabbed the attention of many. This empirical research was carried out to dig out the facts about what are the opinions of the general public after experiencing online shopping. The researcher conducted a survey with 200 respondents who are the active internet users and have the taste for online shopping. The results turned out to be positive and encouraging with minimum fraudulent schemes.

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Published

2019-05-15

How to Cite

Begum, S. M., & Aleem, N. (2019). Trend of online shopping: a situation analysis in Karachi . Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 12. https://doi.org/10.46568/jmcd.v12i0.19