A Survey to understand Readers’ Reactions about the New Layout Changes in the Daily Dawn Karachi

Abstract

The aim of this study is to investigate and identify the reader’s response on the change of layout and content of Daily Dawn Karachi and to make recommendations for the management of Dawn to further improve the standard of the newspaper. This study also focuses on the reasons and factors to redesign the newspapers such as need of time, competition and technology. The study then elaborates the elements and components of layout. This study is based on Survey. The sample of 50 respondents (readers) was selected through snowball and convenience sampling.